Google can be both a great and wonderful thing for business owners. It’s a great tool to help potential clients find your business, but figuring out how to rank in relevant search results and navigating changes to their algorithm can be challenging. We know that is that Google is constantly changing and it’s a race to keep up.
Having a Secure Socket Layer (SSL) certificate is the newest change to the Google algorithm. Having an SSL certificate changes your site’s URL from an http:// prefix to an https:// prefix, and displays a green lock in the address bar. This lets visitors to your site know that any data they input is secure.
An SSL certificate was once only a requirement for sites that performed business transactions (like payments). However, internet security is a constant concern for businesses and consumers alike. Internet users want to know that the sites they visit are encrypted and secure, and Google wants to be able to deliver those sites in their search results
Google has confirmed that SSL is now being used as a factor in determining a website’s ranking. If you want your site to rank highly in Google searches (you do!), you’ll need to make sure you have an active SSL certificate for your site.
Obtaining an SSL certificate is as easy as contacting your website host or developer and asking that it be put in place. You’ll most likely have to pay a small fee to have this done, but maintaining your Google ranking is worth it.
Changes like this to the Google algorithm, similar to when they did this, can greatly affect your business. If you’re not up-to-date on the newest requirement, you can miss out on valuable web traffic. Partnering with Tipping Point means that we stay up on changes in the digital world, so you can focus on what you do best: serving your clients and growing your business.
Contact us today to find out how we can help you improve your digital strategy and stay ahead of the competition.