In the realm of the business world there are other priorities placed above social media (gasp!). I get it. There is only so much time in a work day and as the old saying goes, time is money. However, time is running out to incorporate...
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3 Guidelines for E-Mail Marketing Success
I've recently been working on creating an e-newsletter campaign for a client, which got me thinking about what makes a quality e-newsletter.
We all get bombarded with e-mails every day that we don't open. ...
How Do I Measure the ROI for My Social Media Campaign?
[caption id="" align="alignright" width="239" caption="Social Media ROI (Photo credit: KeithBurtis)"]
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I apologize, but I'm going to get a little more technical and dry than usual. I'm putting my fun and creative marketing hat on the shelf for...
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I apologize, but I'm going to get a little more technical and dry than usual. I'm putting my fun and creative marketing hat on the shelf for...
Traditional Marketing vs. Online Marketing: You Shouldn't Have to Choose
As someone who began working in marketing when online marketing was barely conceived, I often reflect and compare the two mediums. Traditional marketing - banners, billboards, newspaper ads, TV commercials - has been proven effective for decades and is still a respectable means of...
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Why the Infographic Works in Marketing
I ran across this infographic from Volunteering in America and knew I had to write about it. One word came to mind when I saw this: powerful. I immediately pinned it (of course) and made a mental note to weave it into a Read more
Social Media: It’s All in the Timing
Getting the attention of your target market through social media is the main task of inbound marketers. In your efforts to attract your customers what you are saying is as important when you are saying it. A colleague recently...
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