Many websites rely on Pinterest for business to tell their story and draw customers to their site. If you work in interior design, fashion, food, or another visually-focused medium, it’s important to have a strong presence on Pinterest. It’s also important to make the most of it, which is why we shared some tips on how to best organize your Pinterest boards.
Pinterest made big changes in 2016 when they switched from a chronological feed to a “smart feed,” — that is, a feed determined by an algorithm, similar to those used on Facebook or Instagram. Many brands and businesses experienced a big drop in traffic and sales after this change, and some are still trying to rebound.
How can your business adapt to the changes in Pinterest? Here are our tips for becoming a “power pinner” and bringing even more eyes to your brand.
Set Up a Business Account and Enable Rich Pins
If your business is on Pinterest, you need a business account. A business account allows you access to valuable analytics, so you can see how your pins are performing and what is bringing traffic to your website.
A business account also allows you to enable rich pins. Rich pins pull additional information from your website, and makes your pins look more professional and complete. If you want your pins to be noticed, rich pins are a must.
Create Quality Pins
Pinterest is all about the visual, so you need to make sure you’re creating high-quality pins. What makes a quality pin?
- High-quality vertical (735 x 1100) photos
- Easy-to-read text — avoid script fonts
- A keyword-rich pin description
These elements are the foundation of a great pin.
Pinterest rewards consistent use of their platform. The most successful Pinterest accounts are the ones that pin daily, and pin at least 10 pins per day. If this seems overwhelming, Pinterest schedulers like Tailwind can make the job easier.
Pin a Variety of Content
You should absolutely pin all of your content to Pinterest, but you shouldn’t pin only your content to Pinterest. For every pin coming from your website or online store, you should be pinning a high-quality pin from another source. Pinterest rewards those accounts that make themselves a valuable resource in their niche, and that means going outside your own site to share other great pins.
Focus on Your Niche
If you’re running an interior design business, you don’t need a “Favorite Recipes” board. Your goal on Pinterest is to become a fantastic resource within your own area of expertise. Don’t try to do everything; highlight what you do best.
If you know your business needs Pinterest, but if you’re still feeling overwhelmed, contact us. Tipping Point can help with content creation, account management, and your overall digital marketing strategy. Changes happen all the time in the digital marketing world; we’ll stay on top of things so you won’t get left behind.