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Graphic Designers Make the Difference in Digital Marketing

Every social media manager should have one magic trick in their back pocket: terrific graphic designers.  All the major social networking sites require some graphic design work.  A good graphic designer can make or break your social media strategy.  Here are three area where a graphic designers can make the difference in your digital marketing strategy.

1. Facebook’s new timeline requires not only a square profile picture (180 pixels x 180 pixels) but also includes a large cover photo (850 pixels x 315 pixels).  Most brand logos are not perfectly square and need to be stacked or resized to fit well into a square space.  The expanded cover photo is a great place to make a grand impression with consumers.  A trained graphic designer can effectively use this space to make a statement.  On our Facebook page we had a graphic designer adjust our logo to fit the profile picture size and our cover photo has been customized to give our Facebook fan page a unique look.

2. Twitter’s profile pages also allow for custom design and editing.  Again, the stacked logo is a must to fit into the square avatar.  The background can also be custom designed to give more personality to the page.  This is a great place to include appropriate hashtags, URLs, or various other call-out icons, such as Facebook, LinkedIn or Google+ links.  Though they would not be clickable through Twitter, they would help guide navigation for the user.  Our Twitter background was custom designed by a graphic designer and we were able to use our profile picture from Facebook, which makes the design process easier.

3. Google+ also allows for customization of the profile page.  The banner allows for two options: five different cropped photos or one large banner photo (685 pixels x 125 pixels).  Either way, this serves a similar function to the Facebook cover photo in that it allows a brand to make a dramatic statement through images.  (UPDATE: The Google+ cover photo is now one large image measuring 2120 pixels x1192 pixels, giving a graphic designer much more room to showcase your brand.)  We were able to use a photo we already had on hand for our Google+ business page, though a graphic designer could add our logo or contact information for more customization.

These are just three of the ways a graphic designer is essential for a successful social media campaign.  Other obvious applications for a graphic designer are sites centered around bookmarking, such as Pinterest, Delicious, and StumbleUpon.  If you think your social media or digital marketing could use some graphic design help give us a call.  It could be the difference between a generic page and a branded, unique and memorable experience for your customers.

Recent Comments

  1. I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to design my own blog and would like to find out where u got this from. kudos

    • Abbi Achterberg
      / Says:

      Thanks. Designed it myself. Still a work in progress, but it’s getting there. WordPress is the program I use.

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