Yesterday I had the pleasure of hosting a seminar with guest speaker Chris Carrel of Alquemie Marketing, an SEO company based in Indianapolis. Chris has worked in SEO for 15 years and is the knowledgeable guru I turn to when I have a question about search.
We...
Read more
3 Reasons to Complete the Marketing Discovery Process
The first step when we start working with a new consulting client is to complete the discovery process. Occasionally, we get questions as to why this process is necessary. We understand that businesses want to be careful about where their money is spent and do not want their marketing team...
Read more
Email is Essential to Inbound Marketing Strategy
I often get the question whether email marketing is worth the time, money, energy, etc.
My response, undoubtedly, is yes.
Without further analysis you only have to look at the numbers:
* Email has 2.9 billion users: that's three times as many users as Facebook and Twitter combined.
* Facebook and Twitter combined make...
Read more
Google Reader Shutting Down: Moving Forward
My heart sunk yesterday when I read on Twitter that Google Reader was going away. I secretly hoped that this was a social media rumor and that it would quick go away. Alas, it is not. Upon logging into my Reader account I received a short note that as...
Read more
How You’re Doing Twitter Wrong
If one of your goals of being on Twitter is to gain followers then I have bad news: you might be doing it wrong. I participated in a webinar a few weeks ago that shed light on some interesting Twitter analytical data, all of which focused on how to increase...
Read more
How Successful Brands Communicate
Update: March 18, 2013
I recently unliked a brand on Facebook. Yes, I felt a little bit guilty about it. But it just wasn't communicating with me the way I wanted it to. It was talking to me more than engaging me. It was being redundant in most of what it was...
Read more