Monthly Archives: June 2012

3 Guidelines for E-Mail Marketing Success

I've recently been working on creating an e-newsletter campaign for a client, which got me thinking about what makes a quality e-newsletter. We all get bombarded with e-mails every day that we don't open. ...

Solutions for a Dysfunctioning Non-Profit Board

18Jun By Abbi Achterberg 2

Throughout my professional career I have had the pleasure to sit on a variety of different non-profit boards. I even, in what seems like my former life, worked directly for a start-up non-profit. One thing that's been clear to me over the years is...

Who is Your Target Market?

2Jun By Abbi Achterberg 1

During my first week of graduate business school I remember having a conversation that I have never forgotten. My group had been given a task: create a marketing plan for an appliance retail store. One of the first steps for any marketing plan is to define your target audience. Who are you selling...