As someone who began working in marketing when online marketing was barely conceived, I often reflect and compare the two mediums. Traditional marketing - banners, billboards, newspaper ads, TV commercials - has been proven effective for decades and is still a respectable means of...
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Graphic Design Takes Social Media from So-So to Stellar
Every social media manager should have one magic trick in their back pocket: a terrific graphic designer. All the major social networking sites - Twitter, Facebook, Google+ - requires some graphic...
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Why the Infographic Works in Marketing
I ran across this infographic from Volunteering in America and knew I had to write about it. One word came to mind when I saw this: powerful. I immediately pinned it (of course) and made a mental note to weave it into a Read more
Top 3 Things Brands Need to Know About Facebook Timeline
[caption id="" align="alignright" width="245" caption="Image via CrunchBase"]
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Just to keep things interesting, Facebook has decided to change things up a bit. The timeline format that has been gradually rolling...
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Just to keep things interesting, Facebook has decided to change things up a bit. The timeline format that has been gradually rolling...